Business Plan Wrap-Up

  • Final thoughts
  • Encouragement
    • Put in the time
    • Ask questions
    • Keep an open mind
    • Embrace the challenge!
Previous section: Financials


View the Sample Financials

Download the Sample Financials Spreadsheet

Download the Earnings Spreadsheet Notes

Key Financial Information

  • Financial Statements – Current & projected
  • Earnings – Historical & projected
  • Capital Spending Budget
  • Cash Flow – Annual & monthly
  • SWOT Analysis

Current Financial Statement

  • Assets owned – Detailed list
  • Liabilities owed – Detailed list
  • Net worth – Assets minus liabilities
  • Liquidity – Coverage for the unexpected
  • Leverage – Green light, orange light or red light?

Projected Financial Statement

  • What is your net worth after changes are implemented?
  • How much greater is your leverage?
  • New liquidity position
  • Room for adversity?

Historic Earnings

  • History of gross income
  • History of net income
  • Consistent or varied earnings?
  • Discuss any “special events” that affected historic earnings.

Projected Earnings

  • Project earnings for the next 3 to 5 years depending upon the scope of the changes planned.
  • Note whether your assumptions are “most likely”, “best case” or “worst case”

Capital Spending Budget

  • How much do you plan to spend?
  • What do you plan to spend it on?
  • Source of funds for spending?
  • Cost overruns budgeted?

Cash Flow – Annual Review

  • Annual cash flow review allows you to see whether projected business earnings are adequate to cover debt service, living needs and capital improvement needs for each year projected.

Cash Flow – Monthly Analysis

  • Monthly cash flow analysis lets you see if there will be certain times of the year where cash flow is inadequate and liquidity or operating loans needed to be tapped to cover these shortfalls.

SWOT Analysis

  • Strengths – What are the strengths of this venture to capitalize on?
  • Weaknesses – What are the weakness of this venture to mitigate/minimize?
  • Opportunities – What are the opportunities in the current and future market?
  • Threats – What threats are out there for this venture – i.e. competition opening down the road, etc.?

Financial Discussion Summary

  • What do the numbers tell you?
  • What do the numbers tell the reader?
Next section: Business Plan Wrap-Up

Previous section: Management

Marketing Plan

View the Sample Marketing Plan

Big Picture Questions. Are you?

  1. Wholesale or retail?
  2. Year-round or seasonal?
  3. Prime location or a destination?

Target Customer

  • Local – define target area
  • Destination – special trip
  • One shot or repeat customers?
  • Online sales?
  • What is your “ideal” customer?

Marketing Sites

  • Website?
  • Facebook?
  • Other social media?
  • Newspaper?
  • Billboards?
  • Radio?

Other Marketing Options

  • Customer Loyalty Programs
  • Coupons
  • Discount Sales
  • Educational Classes
  • PR/Goodwill Efforts

Why Should They Buy From You?

  • Product or service quality
  • Specific knowledge
  • Price
  • Convenience
  • Buy local

Who Will Develop the Marketing Plan?

  1. Owner?
  2. Employee?
  3. Marketing Firm?
  4. Other?

Who Will Execute and Oversee the Marketing Plan?

  1. Owner?
  2. Employee?
  3. Marketing Firm?
  4. Other?

Cost of Marketing Effort

  • Initial Cost - i.e. Website development
  • Early Years – 3 -5% of gross sales likely
  • Ongoing – 1 – 3% of gross sales likely

Which form of marketing is going to give you the most “bang for your buck”?

Exterior Signage

  • Primary Sign – How does it greet your customers?
  • Parking signs – Make it easy
  • Entrance sign – Sounds simple, but rarely used!
  • Outside product – Location and description
  • Outside service/event – Location and description

Interior Signage

  • Printed or handwritten?
  • Direction signs
  • Pricing signs
  • Information booths or customer service area
  • Cashier/checkout location

Other Marketing Efforts

  • Customer loyalty programs
  • Gathering customer info (emails and addresses)
  • Analyzing Customer Data – Now what do you do with this information?
  • Using this information – What is the customer benefit?

Marketing – Risk Mitigation

  • Track Commodity Cycle
  • Contract Input Prices (i.e. lock in fuel prices)
  • Value Added Products
  • Product Diversification
  • Spread Sales over Season
  • Market Thru Alternative Channels (i.e. CSA)
  • Increase Direct Sales
Next section: Management

Previous section: Operations


View the Sample Management

Include the following information:

  • Management team
  • Personnel plan
  • Organization

Management Team

  • List the members of your management team.
  • Briefly describe their qualifications and their management roles.

Personnel Plan


  • Job descriptions
  • Compensation plans
  • Employee handbooks
  • Training procedures


  • Explain how owners and employees relate and contribute to the success of the business
  • If starting or expanding a business, describe the new positions
  • Develop an organizational chart for all employees

Sample Organizational Chart

Next section: Financials

Previous section: Marketing Plan


View the Sample Operations

Include the following:

  • Production system
  • Risk management
  • Timeline

Production System

  • If you produce crops, describe your current and future crop plan including crops produced, acreages, and yields.
  • If you provide a service, describe how you provide that service

Risk Management

  • Business insurance
  • Labor: Health and disability
  • Contracts: Legal liability
  • Compliance with all local, state and federal regulations and tax requirements


  • The tasks that must be completed
  • The date when the tasks must be completed to achieve goals
Next section: Marketing Plan

Previous section: Business Description