Executive Summary

View the Sample Executive Summary

Overview of:

  • Your business including product or service and what you will do and how you will do it
  • Key elements of business plan
  • Why business will be successful

Include the following information:

  • Business Description
  • Mission Statement
  • Goals
  • Capital Needs

Business Description

  • Provide a brief description of all aspects of your farm business

  • Include an overview of the business products and/or services

Mission Statement

  • Explains the scope and essence of the business
  • States why it is in business
  • Must express the collective values of the business

Mission Statement Examples

  • Good – Produce a healthy and nutritious product at a reasonable price for our customers
  • Bad – Make lots of money


  • Goals are directions for your business and outline what you want your business to look like in the future
  • Too many goals may result in less effective results. 4 to 8 is probably about right for most small businesses
  • All activities undertaken by the business should have the objective of achieving these goals

Consider these areas when developing goals:

  • Business Marketing
  • Crop practices
  • Financial considerations
  • Personnel and personal needs

Goals must be:

  • S pecific
  • M easureable
  • A ttainable
  • R ewarding
  • T imed

Capital Needs

  • Provide an overview of the business capital requirements and an overview of the major purpose(s) for which the funds will be used.


Tractor: $12,000
Plow: $2,000
Harrow: $2,000
Start up money: $6,000
Total need: $20,000
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