Sample Executive Summary

J and J Farms, LLC is an operating business that will raise an array of vegetables on our 20 acre farm. These vegetables will be sold through a CSA, at two farmers markets and at the farm stand. Approximately 2/3rd of the sales will occur through the delivery of CSA shares and at the farmers markets. Educational classes may be offered at the farm within the next few years. Joe Farmer has a degree in marketing and Jon Farmer has degree in agronomy. In addition, we have 10 years of practical farming experience growing vegetables on our father’s farm as well as on other farms. This formal training and farm experience will play an important role in our farm’s success.

Our Mission Statement is to sell high quality fresh vegetables at a fair price to the community using sustainable farming practices that recognizes the importance of maintaining our environment for future generations.

Our Goals

  1. To have 120 CSA members in year one, 240 CSA members in year two and 360 CSA members in year three.
  2. Introduce ethnic vegetables to the crop mix in year two after market analysis has been completed
  3. Offer educational workshops on the farm by year three.
  4. Have the farm breakeven (sales will cover all expenses) by the end of year two.

The farm consists of 20 acres of which 16 are tillable. The farm also includes a barn, a portion of which will be converted to a farm stand and a CSA pick up area. Equipment needed to start up the farm is already owned. Additional equipment may be needed in the future.

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